USA NETWORK’S ‘MR. ROBOT’ REVEALS NEW SEASON 3 TRAILER AND SETS FALL RETURN FOR OCTOBER 11
The Award-Winning Series, From Universal Cable Productions, Recruited Fans to Unlock the Exclusive Footage in Surprise Social Media Campaign
NEW YORK – August 4, 2017 – USA Network today announced that critically-acclaimed drama series MR. ROBOT will return for its 10-episode third season on Wednesday, October 11 at 10/9c. The premiere date, along with the first image of Bobby Cannavale’s highly-anticipated character Irving and an exclusive Season 3 trailer, were unmasked through a social media scavenger hunt orchestrated by the network.
At 10am ET/7am PT this morning, the first-look photo of Cannavale’s Irving was released across MR. ROBOT’s social platforms (Twitter, Instagram, Facebook), introducing eager fans to the laconic, no-nonsense used car salesman. Additionally, followers were encouraged to closely watch the show’s Twitter handle in the coming hours for more news surrounding Season 3. The most adept, savvy fans noticed an embedded code in the photo which led to hidden clues of how to decrypt what was about to happen on Twitter.
Over the course of one hour – between 1pm ET/10am PT and 2pm ET/11am PT – the MR. ROBOT Twitter handle (@whoismrrobot) began a tweet storm, revealing clues driving to a private URL where lucky fans were able to watch the yet to be released Season 3 teaser trailer in its entirety and learn the October 11 premiere date.
ROBOT follows Elliot Alderson (Rami Malek), a cyber-security engineer who, along with Mr. Robot (Christian Slater) and fsociety, starts a revolution to change the world. Picking up immediately following the Season 2 cliffhanger, Season 3 will explore each character’s motivations and the disintegration between Elliot and Mr. Robot.
From Universal Cable Productions, MR. ROBOT stars Emmy® Award winner and Golden Globe® nominee Malek, Golden Globe Award winner Slater, Portia Doubleday, Carly Chaikin, Martin Wallström, Grace Gummer, Michael Cristofer, Bobby Cannavale, Stephanie Corneliussen and BD Wong. The series hails from writer and executive producer Sam Esmail as well as Anonymous Content executive producers Steve Golin and Chad Hamilton.
About USA Network
USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA’s award-winning website is located athttp://www.usanetwork.com. Watch USA Network anywhere: On Demand, online or across mobile and connected TVs.
About Universal Cable Productions
Universal Cable Productions (UCP) creates innovative and critically acclaimed original scripted content for all media platforms. Its robust slate of programming includes: the Emmy and Golden Globe award-winning drama “Mr. Robot,” “Colony,” “Damnation” (2017), “Falling Water,” “Playing House,” “Shooter,” ” The Sinner,” “Suits” and “Unsolved: The Murders of Tupac and The Notorious B.I.G” (2018) for USA Network; “12 Monkeys,” “Blood Drive,” “Channel Zero,” “Happy!” (2018), “Killjoys” and “The Magicians” for SYFY; “The Purge” (2018) for USA and SYFY; “All That Glitters” (2018), “Girlfriends’ Guide To Divorce” and “Imposters” for Bravo; “The Arrangement” and “The Royals” for E!; “The Umbrella Academy” (2018) for Netflix; “Impulse” (2018) for YouTube Red; “Difficult People” for Hulu; and “HarmonQuest” for Seeso. UCP’s content library also features critic and fan favorites such as the Emmy-award winning“Monk” as well as “Battlestar Galactica” and “Psych.” Universal Cable Productions is a part of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies. Follow us @UCPisTV.