A&E NETWORK TO PREMIERE NEW SERIES HOSTED BY JEFF FOXWORTHY – “WHAT’S IT WORTH?” – SEARCHING FOR UNIQUE PERSONAL POSSESSIONS ACROSS AMERICA PREMIERING AUGUST 4 AT 9PM ET/PT
NEW SERIES “EXTREME UNBOXING” FOLLOWS AT 10PM ET/PT FOR AN INSIDE LOOK AT THE COMPETITIVE WORLD OF PALLET FLIPPING
New York, NY — July 1, 2020 — A&E announces two new series as part of its Summer 2020 lineup. Hosted by comedy legend and personal collector Jeff Foxworthy, “What’s It Worth?” premieres on Tuesday, August 4 at 9pm ET/PT. The new 30-minute series debuts ahead of the previously announced two-hour live series “What’s It Worth? Live” which will launch this Fall. With people across the nation spending more time inside their homes than ever, this half hour series follows Jeff as he scours the country in search of truly unique possessions and collectibles with shocking values—without ever leaving his Georgia man cave.
Following “What’s It Worth?” at 10pm ET/PT on August 4, new series “Extreme Unboxing” showcases a group of daring entrepreneurs as they buy large boxes of discounted merchandise for pennies on the dollar, sight unseen. Viewers will watch as each team bets big and reveals the contents of the boxes for what they hope are big profits.
“A&E has been always been a leader in the transactional programming space and we are excited to bring viewers along on a hunt for hidden treasures in these two new series,” said Elaine Frontain Bryant, Executive Vice President and Head of Programming, A&E Network. “The on-going partnership with Jeff Foxworthy, a one of a kind collector, in both ‘What’s It Worth?’ and ‘What’s It Worth? Live’ allows us to expand on the traditional genre with a modern and digital twist. Additionally, giving viewers a look into the fascinating world of pallet flipping, ‘Extreme Unboxing’ showcases the savviness of these entrepreneurs in a never before seen way.”
“What’s It Worth?”
Premieres with two back-to-back episodes on Tuesday, August 4 at 9pm ET/PT
Over the course of ten 30-minute episodes, comedian and collector Jeff Foxworthy will scour the country in search of hidden treasures held by everyday people who are hoping to strike it big. From the comfort of their homes, Foxworthy and a team of experts may visit your state, town or even someone you know to examine a variety of heirlooms, trinkets and treasures to help people determine if they are sitting on a gold mine, or if they are just holding on to items for sentimental value. With objects ranging from pop-culture keepsakes to historical relics and odd mementos, viewers will be surprised by what is uncovered as they hear the personal stories behind these hidden treasures, some of which are equally as impressive as the dollar value that’s revealed.
This series will premiere ahead of the previously announced series “What’s it Worth? Live” which gives viewers from coast to coast the opportunity to bid on and purchase an array of extremely rare, intriguing and valuable personal treasures, sold by everyday Americans in a real-time marketplace.
**Join the conversation on social with @aetv using #WhatsItWorthAE**
Premieres with two back-to-back episodes on Tuesday, August 4 at 10pm ET/PT
A&E’s “Extreme Unboxing” follows a group of larger-than-life personalities from across the country as they buy liquidated merchandise for pennies on the dollar and unbox it with hopes for big profits. Risking their own money to bid on and win the best boxes at the best prices, pallets are delivered to their homes for the big reveal. Each group digs through hundreds, sometimes thousands, of items on the hunt for retail gold. Whether it is one box or an entire truckload, these savvy super-flippers scour the Internet searching for their next big money score. With items ranging from everyday store stock to the weird and wacky, this modern-day treasure hunt is filled with surprises as no one, including the buyers themselves, have any idea what will be inside.
**Join the conversation on social with @aetv using #ExtremeUnboxing**
“What’s It Worth?” and the upcoming “What’s It Worth? Live” are produced by ITV America’s Thinkfactory Media for A&E Network with Adam Reed, Adam Freeman, Tim Cohen-Laurie, Simon Thomas, Rich Sirop, Jeff Foxworthy and Larry Burns serving as executive producers. Elaine Frontain Bryant, Shelly Tatro and Sean Gottlieb serve as executive producers for A&E Network. A+E Networks holds worldwide distribution rights for “What’s It Worth?.”
“Extreme Unboxing” is produced by Critical Content for A&E Network with Tom Forman, Jenny Daly, R. Greg Johnston, Jon Beyer and Bill Rademaekers serving as executive producers. Elaine Frontain Bryant and Sean Gottlieb serve as executive producers for A&E Network. A+E Networks holds worldwide distribution rights for “Extreme Unboxing.”
About A&E Network
A&E leads the cultural conversation through high-quality, thought provoking original programming with a unique point of view. Whether it’s the network’s distinctive brand of award-winning disruptive reality or groundbreaking documentary, A&E always makes entertainment an art. The A&E website is located at aetv.com. Follow us on Twitter at twitter.com/aetv and Facebook at facebook.com/AETV. For more press information and photography please visit us at press.aenetworks.com.
About Thinkfactory Media
Thinkfactory Media, an ITV America company, creates high-quality content for an array of television networks, streaming and digital platforms. Run by CEO Adam Reed and based in Los Angeles, Thinkfactory is revered for its breadth of long-running unscripted franchises, with series and event specials including: A&E’s What’s it Worth? and upcoming What’s it Worth? Live, both hosted by comedy legend Jeff Foxworthy; WE tv’s Marriage Boot Camp empire, encompassing flagship “Reality Stars,” as well as “Family Edition” and “Hip Hop Edition;” mega-hits Mama June: From Not to Hot and Million Dollar Matchmaker, also for WE tv; Gene Simmons Family Jewels and Dog and Beth: Fight of Their Lives for A&E; Dogg After Dark, starring Snoop Dogg, for MTV; TV One’s Divas franchise, including Hollywood Divas, R&B Divas: Atlanta and R&B Divas: Los Angeles; Dead of Winter: The Donner Party for The Weather Channel; Married by Mom & Dad and Strange Love for TLC; and Spell-Mageddon for ABC Family, among many others. Additional Thinkfactory projects are currently in the works with networks including Lifetime, TLC, HISTORY and CNBC. The company has also produced an array of award-winning scripted series, including HISTORY’s Emmy® and Golden Globe®-winning mini-series Hatfields & McCoys, starring Kevin Costner and Bill Paxton.
About Critical Content
Critical Content is a leading global independent content studio. Launched in October of 2015, the company focuses on unscripted and scripted programming for broadcast, cable and digital platforms. Critical Content currently has more than 50 projects in production for more than 30 different networks. Recent series include “Catfish” (MTV), “Very Cavallari” (E!), “StayHere” (Netflix), “Get a Room with Carson & Thom” and “Backyard Envy” (Bravo), “Ozzy and Jack’s World Detour” (A&E), “Who Shot Biggie & Tupac?” (FOX), “Fight Like A Girl” (Quibi), “Caribbean Pirate Treasure” (Travel Channel), “The Case Of: JonBenét Ramsey” (CBS, Netflix), “The Great Food Truck Race” (Food Network), “Disney’s Fairytale Weddings” (Freeform), “Racing Wives” (CMT), HOME FREE (FOX), “American Spring Live” (PBS), “Portals To Hell” (Travel), “Hanging With The Hendersons” (Animal Plant), “StartUp” (Crackle, Amazon), and “Limitless” (CBS). For more information, visit www.criticalcontent.com.