80s Favorite RAD, Featuring Mondo Licensed Artwork, Arrives on Blu-Ray Steelbook March 16

Dec 21, 2020 Posted by in DVD/Blu-ray, Press Releases | Comments


Retail debut of this cult classic BMX flick with art from JJ Harrison


Minneapolis, MN (December 21, 2020) – Mill Creek Entertainment is totally stoked to announce the righteous release of the 80s BMX classic Rad.  Making its North American debut at retail, this special edition Blu-ray will serve as the #46 Mondo X SteelBook® collaboration repurposing JJ Harrison’s gnarly artwork for a stunning homage to this cult favorite film. This collectible Blu-ray + Digital release of Rad will be available online and in-stores March 16, 2021 for only $39.99 MSRP.

Licensed from Utopia Distribution and Schwartzman Pictures using the recent 4k restoration, the Blu-ray will also contain a host of bonus features including archival video interviews with the cast and crew, original behind-the-scenes featurettes, the music video for “Break the Ice” and a live Q&A session hosted by Jorma Taccone featuring cast members Bill Allen, Talia Shire, Bart Conner and screenwriter Sam Bernard.  Digital redemption on movieSPREE is also included.

Cru Jones (Bill Allen) is the best BMX biker in Cochrane. He’s got the talent to become the best BMX daredevil in the world. Bart Taylor (Bart Conner) is the best BMX biker in the world, and he’s in town to race in the $100,000 Helltrack competition, the most grueling BMX race in history. Cru wants a shot at winning the title, but his mom (Talia Shire) insists he take his college entrance exams which fall on the same day.  He decides to go for Helltrack, but the race promoter (Jack Weston) has a dirty scheme for keeping the local whiz kid out of the race and away from his prized champion. Only the gorgeous Christian (Lori Loughlin), a member of the opposite team, can get Cru on track for Helltrack! And teach him a few other things while she’s at it!

Starring: Bill Allen | Lori Loughlin
Co-Starring: Talia Shire | Jack Weston | Ray Walston
Director: Hal Needham
Writer: Sam Bernard | Geoffrey Edwards

Tech Specs:
SKU: 63504
UPC: 683904635044
Language: English
Genre: Drama
Discs: 1
Format: Blu-ray
Subtitles: English Subtitles
Run Time: 91 min.
Rating: PG
Region Code: Region A
Street Date: 2021-03-16 -0500
Color: Color

For more information, please visit our website:

About Mill Creek Entertainment
Mill Creek Entertainment is the home entertainment industry’s leading independent studio for Blu-ray, DVD, and digital distribution. With direct sales pipelines to all primary retail and online partners, Mill Creek Entertainment licenses, produces, markets and distributes a dynamic array of film and television content to over 30,000 retail stores and thousands of websites reaching millions of customers across North America. Mill Creek Entertainment’s expansive library includes Oscar®-winning theatrical feature films, Emmy®-winning classic and current TV series, original documentary productions and pop-culture favorites that enlighten, educate and entertain. Mill Creek Entertainment also owns and operates movieSPREE, an on-demand transactional streaming service offering movie bundles, complete TV series and premium entertainment options with apps available on Roku, AppleTV, Amazon Fire TV, Android and iOS. Mill Creek Entertainment is based in Minneapolis, Minnesota. For more information, please visit or


About Utopia Media:
Founded in 2018, Utopia Media is a film distribution and sales company with a ‘filmmaker first’ approach co-founded by filmmaker Robert Schwartzman. Recent Utopia titles include official Sundance 2020 selection Bloody Nose, Empty Pockets; celebrated fashion documentary House of Cardin; Academy Award Winner Errol Morris’ American Dharma; Annabelle Attanasio’s Cannes breakout, Mickey and the Bear, starring Camila Morrone; Tim Heidecker’s Adult Swim comedy, Mister America; Liam Firmager’s portrait of trailblazing singer-songwriter Suzi Quatro in Suzi Q; and, the 4K restoration of Hal Needham’s 1986 cult-classic, RAD, among others. Upcoming releases include the TIFF breakout, Shiva Baby, the SXSW 2020 comedy Golden Arm and documentary on the improv legend Del Close: For Madmen Only; and more. For more information visit